Skip to content

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.


  • technical seo getting beaten sites with no seo ranking 1

    I'm new to SEO, and am stubbornly trying to educate myself. I have a telescope shop in Canada, it's a small business that we run on the side. We're driving lots of traffic through FB and our outreach programs but I really want to increase our presence on search. We released a new website back in January and it killed some of our rankings. We're working our way back with a very specific set of efforts on regular SEO: Metadata and titles, although it seems that's not super relevant Building high quality backlinks and eliminating any spammy backlinks Rewriting product listings so that they are original content though I'm not sure how important this is in e-commerce Writing high quality articles and blog posts Working relevant keywords into our product pages and titles I understand that good SEO is about pushing on all the levers, and trying to make sure that your site is as valuable to the end user as possible. We're making some good progress, but I'm puzzled by the #1 shop in Canada. They don't put any apparent effort into SEO and they still rank #1 on every key product we compete with them on. I've worked with two separate, highly ranked and regarded SEO firms on this and neither has been able to tell my why this other site ranks so highly. Here's a specific example on a popular product that we both sell, the Celestron NexStar 8SE. Here’s the link to Telescope Canada’s page for their Celestron 8SE: https://telescopescanada.ca/products/celestron-nexstar-8se-computerized-telescope-11069 Here’s a link to the Celestron 8SE page from the manufacturer website: https://www.celestron.com/products/nexstar-8se-computerized-telescope Telescopes Canada has just copied and pasted. There is no original content aside from adding the shipping and return policy to the tab, and having some options for selecting accessories on the page. Here is our page: https://all-startelescope.com/products/celestron-nexstar-8se We have higher page authority, higher domain authority, and they keyword analyzer in moz says that our page is higher quality than the Telescopes Canada page. I can’t find a single metric on any tool (ubbersuggest, Moz, ahrefs, semrush) that says Telescopes Canada is a better site, or has a better NexStar 8SE product page. But they keep ranking ahead of us, and right at the top of google search. Our titles are good, our metadata is good (but I don’t think that’s been a serious ranking factor for about ten years). Our text is original, it’s relevant, we have healthy internal links to the page. According to Moz's page ranker it's 20 points higher than Telescope Canada's page. We have invensted in some excellent blog content, we’re adding new products to the website so that we rank for more keywords. All of those things are helping, but I fundamentally don’t understand why Telescopes Canada is #1 almost across the board on every key product in our market. There is something that I’m not seeing here. Can you see any metric, any tool in your toolbox that indicates why they rank at the top, or even higher than we do for in these search terms specific to that product: Celestron NexStar 8SE
    NexStar 8SE
    Celestron NexStar 8SE Canada
    NexStar 8SE Canada I have a feeling it's something technical that I'm missing, but I'm not sure how obvious it is with two 'professional' firms not finding it. I'd really appreciate any help or insight that you can offer.

    Intermediate & Advanced SEO | | nkennett
    0
  • UNSOLVED

    schema markup schema local seo technical seo

    Hello! I've been having a hard time finding an answer to this specific question so I figured I'd drop it here. I always add custom LocalBusiness markup to clients' homepages, but sometimes the client's website provider will include their own automated LocalBusiness markup. The codes I create often include more information. Assuming the website provider is unwilling to remove their markup, is it a bad idea to include my code as well? It seems like it could potentially be read as spammy by Google. Do the pros of having more detailed markup outweigh that potential negative impact?

    Local Website Optimization | | GoogleAlgoServant
    0

  • 403 errors technical seo

    Hi, all! I've been working with a Wordpress site that I inherited that gets little to no organic traffic, despite being content rich, optimized, etc. I know there's something wrong on the backend but can't find a satisfactory culprit. When I emulate googlebot, most pages give me a 403 error. Also, google will not index many urls which makes sense and is a massive headache. All advice appreciated! The site is https://www.diamondit.pro/ It is specific to WP Engine, using GES (Global Edge Security) and WPWAF

    Technical SEO | | SimpleSearch
    0

  • site crawl technical seo

    Hi there, our website was revamped last year and Moz is unable to crawl the site since then. Could you please check what is the issue? @siteaudits @Crawlinfo gleneagles.com.my

    Technical SEO | | helensohdg38
    0

  • url issue urlredirect optimization page rank optimization technical seo

    We are looking to change our blog structure which will help us with the organization of the topics but the url structure will change if we do this. Right now all of the blogs are under a general news blog, which we will be breaking out articles into several blog category topics Current:
    example of current structure
    current site: https://domain/blogs/news/blog article name Proposed Change:
    current site: https://domain/blogs/keyword-name-of-blog-category/blog article name We have ranked #1 for several keywords that we would like to preserve the ranking if we make this switch with 301 redirects. Looking for suggestion on the percentage of chance our ranking will be negatively affected and by how much? Also what everyones recommendation is if we should make this switch or not touch the urls. Your help is appreciated, thanks in advance.

    Technical SEO | | theblueprints
    0

  • on page optimization technical seo

    Hello, Payday loan consolidation, debt settlement, credit card settlement, and debt consolidation are just a few of the pages I have. While walking through the search console dashboard, I noticed that while the position is improving, but impressions and traffic are decreasing, indicating a significant disparity. Please advise on how to resolve the issue.

    Link Building | | OVLG
    0
  • SOLVED

    technical seo

    Working on a website that has a job board, and over 4000 active job ads. All of these ads are listed on a single "job board" page, and don’t obviously all load at the same time. They are not linked to from anywhere else, so all tools are listing all of these job ad pages as orphans. How much of a red flag are these orphan pages? Do sites like Indeed have this same issue? Their job ads are completely dynamic, how are these pages then indexed? We use Google’s Search API to handle any expired jobs, so they are not the issue. It’s the active, but orphaned pages we are looking to solve. The site is hosted on WordPress. What is the best way to solve this issue? Just create a job category page and link to each individual job ad from there? Any simpler and perhaps more obvious solutions? What does the website structure need to be like for the problem to be solved? Would appreciate any advice you can share!

    Reporting & Analytics | | Michael_M
    2

  • technical seo

    Hi everyone, for some reason lately i have discovered that Google is ranking my inner pages higher than the main subfolder page. www.domain.com/subfolder --> Target page to be ranked
    www.domain.com/subfolder/aboutus ---> page that is currently ranking Also in the SERP most of the time, it is showing both links in this manner. www.domain.com/subfolder/aboutus
    -----------www.domain.com/subfolder Thanks in advance.

    Technical SEO | | davidboh
    1

  • technical seo canonical duplicate content

    Hi, We've seen recently in Search Console Coverage report that website is generating long path URLs that we actually don't have.
    Here's an example: https://autocovers.co.uk/car-mats/outdoor-basic/indoor-car-covers/shop/contact-us/shipping-delivery/about-us/about-us/indoor-car-covers/ Does anybody knows what's the issue behind it? Thanks!

    Technical SEO | | eUniverse
    0

Looks like your connection to Moz was lost, please wait while we try to reconnect.