What is the relationship between inbound links and linking domains?
In doing competitor research, there's a specific competitor that has fewer linking domains, but dramatically more inbound links. How do these two relate to each other? I do have a higher domain authority and more internal followed links with them having more internal nofollow and external (both follow and nofollow) links. I'm trying to understand how they can have 3.7k linking domains and 4.8 million inbound links while I have 4.1k linking domains and only 601k inbound links. What really defines an inbound link and what's there relationship between inbound links and linking domains?
NaeemGari last edited by
@grayloon one linking domain can have multiple inbound links. When you are reviewing competitors' backlinks profiles, focus on linking domains to scout for opportunities to build links within your niche.
Also, it is worth thinking about the inbound traffic from these websites before building links. It is the quality not the number of links that will matter.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Explore more categories
Chat with the community about the Moz tools.
Discuss the SEO process with fellow marketers
Discuss industry events, jobs, and news!
Chat about tactics outside of SEO
Dive into research and trends in the search industry.
Connect on product support and feature requests.
Hey Mozers, I was conducting competitive research for a client of mine and I discovered one of their competitors has over 50,000 backlinks! After removing my heart from my stomach I realized that 99.9% of the links came from a single website that doesn't have nearly that many pages. Has anyone experienced this in the past? And if so what exactly is going on? CCompetitive Research | | calindaniel0
I work for an e-commerce brand that manufactures sells 2-3 uniform products for medical professionals. Of course, we set out originally using our brand name as our domain name, and we will continue down that path. However, our best products are the premium lab coats we sell, and we're currently facing an uphill battle for the keyword combo, "lab coats" which is 44% competitive. In our ranking analysis, we can see that we're up against 2 major competitive forces: extremely high domain authority (i.e. Amazon & Ebay), and stores that have the phrase "lab coats" or the word "lab" in their domain name. We recently dropped the hosting package we had with the domain www.scrubsandlabcoats.net (which was redirecting to our primary domain) and our ranking dropped almost immediately afterwards. We put that site back up and now 301 redirect it to our main site but it doesn't look like we restored whatever it was that was in place on that site (before my time) because our rankings haven't improved back to where they were a few months ago. Question is: Would it make sense to purchase a domain with the combination of our brand name and the words "lab coats" and then put up a few pages with links to our top productus OR would that be no more effective than what we already have in place (www.ourdomain.com/lab-coats.html)? Also, any guesses on what kind of crazy set up we used to have on that other domain (scrubsandlabcoats.net) that was helping us in the past? Really appreciate the help!Competitive Research | | dstepchew0
Hi. I have a problem with the analysis of my campaign and specialy with the historical domain and the competitive link. I don't see any upgrade since july. Thank you for your help. A.ReilleCompetitive Research | | Alex750
I'm not seeing a very good correlation between ranking and domain/page authority. Am I missing something here? ie., 2nd raning at 1/0. Also seeing competitor as "12" domain authority in "competitive domain analysis", but shows much higher here for same competitor? <colgroup><col width="94"> <col width="171"> <col width="108"></colgroup>Competitive Research | | delphia
| Page Authority | Page Linking Root Domains | Domain Authority |
| 70 | 40 | 83 |
| 1 | 0 | 41 |
| 51 | 3 | 97 |
| 34 | 5 | 36 |
| 41 | 3 | 52 |
| 23 | 1 | 59 |
| 59 | 49 | 100 |
| 48 | 2 | 100 |
| 52 | 6 | 77 |
| 27 | 2 | 14 |
| 1 | 0 | 57 |
| 15 | 1 | 36 |
| 28 | 2 | 36 |
| 28 | 2 | 36 |
| 24 | 1 | 57 |
| 28 | 2 | 36 |
| 21 | 1 | 36 |1
This is a follow up to a previous question actually: My client has one domain that has 'hardwood flooring' in it and one that has 'concrete polishing' in it - both services they offer. **Would it be wise (for seo purposes) to have them both point to ONE domain (more general of course) ** **- They only have a few local competitors that aren't doing anything to rank well. ** **- They aren't trying to rank nationally. ** If the smart thing to do is to have them point to one (more general) domain using a 301 direct will there traffic drop significantly? (at least for a short time) Does it matter if they continue to keep the existing domains they are using now on their literature, business cards, etc. and let them continue pointing to the new domain or should they really start promoting the new domain name? (They do NOT want to do this). My only concern is saving them time and money by not having to build links, submit articles, social media, on and on for two different sites OK, that's like 3 questions Thank you VERY much for any thoughts or opinions on the matter! 🙂 Have a great week everybody! MatthewCompetitive Research | | Mrupp440
I love using seomoz and have done for a few years. I am no SEO expert, but like to think I can get away with making out I know what I'm on about! I use opensiteexplorer regualrly and usually enjoy delving deeper into it's metrics, but one thing is bothering me (before I start with this, please forgive me if I am missing something obvious - you may have to point it out in your answer!) So I run a comparison of a few sites and pay attention to the external followed links section. On checking this number at root domain level, company A has 12,666 external followed links. So I want to dig a little deeper as to the qulaity of those links and click along to the inbound links tab, here I select the following: "followed & 301" > "only external" > "all links to this root domain" > leaving the results ungrouped Downloading this table I only have results for 3,416 links - why such a big difference to the previous 12,666 or am I missing something here? Would just like a bit of clarification 🙂Competitive Research | | iThinkMedia0